(verb) - to seek a unique solution to a familiar problem by approaching the issue from an alternative perspective
It's all about taking a fresh look at what we
I'm a mobile phone software developer, and Mind-Flip is all about looking at how we use our mobile phones, and seeing if there is a better way to do things. For instance TextQuick shows that by simply organising the people in our address book by how often we talk to them it can make using the mobile phone easier.
It doesn't have to a world breaking / brand-spanking new idea, although it might be, but often some of the best ideas are some of the simplest.